How much does a new air conditioning cost? We hear this question every day at Rostron Premium Home Services. It’s easily the most frequently asked question we receive through our Facebook page and via front office telephone calls. However, providing a “ballpark” price of a new air conditioning system without more information is nearly impossible. It’s simply a disservice to you if we give you random prices over the phone without looking at the system you currently have. Our Project Managers have years of successful service and they offer FREE in home estimates!

AC Unit Prices by Phone

Getting new AC unit prices by phone, online chat and E-mail is a very common request. We receive several daily from Jersey Shore residents. I’m betting every air conditioning company in New Jersey would agree it’s a challenge to “do the right thing” with this request.

Most business owners would love to get a lot of inquiries about the cost of their product or service. After all, how can you sell your goods and expertise without having people interested in your company and what you offer? However, experienced HVAC Contractors like Rostron Premium Home Services know giving AC unit prices by phone is a “misdiagnosis” right off the bat. We have to balance our company’s bottom line with our business ethics and customer service. There is such a thing as customer “disservice” and in my book, giving AC unit prices by phone is just that.

AC Unit Prices by Phone – Misdiagnosis?

Imagine you called a doctor you’ve never seen before who doesn’t know you or your medical history. You describe your symptoms, your age, height, weight, etc. and he or she says; “Sounds like (blank), you’ll be fine.” Or worse, he or she prescribes a medication, based on a guess, with no physical exam, tests, bloodwork or anything. That would be the very definition of malpractice wouldn’t it?

Let’s assume in that same scenario, the misdiagnosis doesn’t lead to any serious issues. However, you actually have another problem you weren’t even aware of and it worsens because you didn’t “catch it early enough”. Had you been examined, gotten those tests, etc., that doctor may have caught that problem early enough to help you.

Granted, the malpractice scenario above is far more serious than any HVAC problem your home’s likely to have. However, our point remains the same; prescription without evaluation and diagnosis is malpractice. The bottom line is AC unit prices by phone are the same as a misdiagnosis.

90% Of Air Conditioners Are Installed WRONG!

Multiple studies conducted by the Department of Energy and other 3rdparty organizations concluded 90% of AC’s tested were installed WRONG. It’s an embarrassment to our profession and shouldn’t happen. With proper evaluation, calculations, measurements, training and experience there’s no reason every HVAC system can’t be installed to manufacturer specifications.

A complete HVAC system installation can range from $5,000 for the most basic, to upwards of $15,000 for the Rolls-Royce. How furious would you be to find out yours was installed wrong after spending 5, 8, 10 or 15k?

  • Duct leakage is the most common source of performance degradation of HVAC systems, with most studies finding 90-100% of systems tested needing sealing or repairs to the supply or return air ducts.
  •  Low airflow is found more than 50% of the time in all regions studied, while high airflow is a problem in 8-15% of systems.
  • Refrigerant charge faults vary by study approach and region, but range between 29-78% undercharge and 4-50% overcharge.
  • The presence of non-condensables in refrigerant lines is a potentially common fault that has not been studied extensively. 


Bottom line: If you’re calling around for AC unit prices by phone, you have a 90% chance of getting it wrong. We know sitting down with an HVAC Sales Consultant isn’t everyone’s idea of a good time. What it is, however, is time well spent assuring you get what you pay for. A consultation will take an hour or two of your life – for a decision that lasts 12-15 years!

For expert air conditioner service & replacements give us a call. Rostron Premium Home Services, located at 2490 Tiltons Corner Road in Wall Township! 732-223-8221.